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Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

… alone will stand well above 2019 levels. However, overall visits are not projected to recover to pre-COVID levels until … 2021 2022 2023 2024 2025 Total Spending1 and Overnight Visits Percent relative to 2019 VisitsSpend 1 Includes … demand for travel is leading the recovery in spend and visits Domestic spend is on track to reach 107% of 2019 …

… vs. Competitive Destinations • Increasing Fall & Winter Visitation • Indigenous Tourism • Sustainability Focus of … approximately half of all travellers to Canada visit during the Summer • When Japanese travellers book their … experiences, and opportunities for family and friends' visits can serve as secondary factors in driving …

… vs. Competitive Destinations • Increasing Fall & Winter Visitation • Sustainability • Indigenous Tourism Focus of … significantly behind • Despite being in the top 5 for past visits, the US ranks last for NPS • While Canada excels in … the HVG audience. 17 China GTRP – December 2023 Number of Visits Ever & Time of Year Visited Canada Base: Long-haul …

… vs. Competitive Destinations • Increasing Fall & Winter Visitation • Sustainability • Indigenous Tourism Focus of … to Canada have visited Canada more than once. This repeat visitation indicates a positive experience, reinforced by …

… recommendations as factors effecting destination choice o Visits to friends and family are the most popular type of … = significantly higher/lower result (vs. previous quarter) Visits to friends and family are the most common type of …

… vs. Competitive Destinations • Increasing Fall & Winter Visitation • Sustainability • Indigenous Tourism Focus of … these seasons respectively • French travellers, HVGs, and visitors to Canada typically favor direct flight bookings … travellers. 17 France GTRP – December 2023 Number of Visits Ever & Time of Year Visited Canada Base: Long-haul …

… vs. Competitive Destinations • Increasing Fall & Winter Visitation • Sustainability • Indigenous Tourism Focus of … and UAE. 19 Germany GTRP – December 2023 Number of Visits Ever & Time of Year Visited Canada Base: Long-haul …

… = significantly higher/lower result (vs. previous quarter) Visits to friends and family is the favourite vacation type …