Explore the evolution and expansion of job opportunities within the tourism sector in Canada and examine the factors that make the industry appealing to potential employees.

This user guide introduces TourismScapes, an interactive dashboard providing self-service market intelligence for Canadian tourism destinations at a community level. It supports destination development and investment, detailing dashboard features, use cases for investors and destination stewards, and explaining the Tourism Prevalence Index methodology.

Destination Canada's "Tourism's Wealth & Wellbeing Index" introduces a new comprehensive framework to measure tourism's impact in Canadian communities. It moves beyond traditional economic metrics to include social, cultural, and environmental factors, using six sub-indices: Economy, Employment, Enablement, Environment, Engagement, and Experience. The index aims to foster sustainable growth, inclusivity, and community enrichment, providing insights for a regenerative tourism future across Canada.

Destination Canada's Wealth & Wellbeing Index is a new, comprehensive tool measuring tourism's value beyond economic metrics. It assesses economic, social, and environmental impacts to ensure tourism benefits Canada and enriches guests. The index tracks progress across six key pillars: Economy, Employment, Enablement, Environment, Engagement, and Experience, using over 100 indicators for sustainable development.

TourismScapes is an interactive dashboard offering self-service market intelligence at a community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its components, navigation, and provides use cases for investors and data stewards. It details how the "Tourism Prevalence Index" is calculated using total accommodations, tourism intensity, and specialization to assess tourism's value to the local economy.

TourismScapes is an interactive dashboard providing self-service market intelligence at the community level (Census subdivision) to support destination development and investment in Canada. This user guide explains its features, including searching, exploring, and assessing destination profiles for users like investors and destination stewards. It details how the "Tourism Prevalence Index" is calculated based on accommodations, tourism intensity, and specialization.

The Canadian Tourism Data Collective's July 2024 release notes detail a national platform for tourism insights. It introduces new products like the Wealth & Wellbeing Index (preview) and Tourism Performance Indicators, alongside updates to Tourism Outlook and TourismScapes, and the Global Traveller Research Program. The platform aims to provide accessible data for informed decision-making and collaboration, with a focus on user experience and accessibility.

The Canadian Tourism Data Collective (CTDC) is a new national platform offering centralized, accessible data and actionable insights for Canada's tourism industry. It facilitates seamless data access and sharing, bridging intelligence gaps for enhanced collaboration and informed decision-making. The platform includes tools like Tourism Outlook, TourismScapes, Global Traveller Research, Canadian Travel Insights, Wealth & Wellbeing Index, and Tourism Performance Indicators, with ongoing updates and enhancements.

Mexican travelers are a fast-growing market, prioritizing family-focused exploration, cultural immersion, and learning experiences. They seek fun, relaxation, and memorable moments in safe, well-known, and trendy destinations. Travel often aligns with school holidays, with key segments including Outdoor Explorers, Culture Seekers, Purpose Driven Families, and Fun & Sun Families.

This Destination Canada document profiles South Korean travelers, a dynamic market seeking escape, relaxation, and cultural renewal. It details various segments' motivations, travel habits, and preferences, including their familiarity with and interest in Canada. Key segments prioritize unique experiences, cultural immersion, and luxury travel.