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Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.

… past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than … to tourism is an opportunity gap of $20 billion in spending annually by 2030. But the difference between $160 … is expected to grow 4.5% per year from 2024 to 2030. Spending within Canada’s tourism industry will grow faster …

… in 2023 Supported by ongoing healthy domestic tourism spending (110% of 2019) and recovered international tourism spending (103%), total tourism revenue in Q4 2023 reached … levels  in 2023, reaching 108% of 2019 tourism spending.  Source: Statistics Canada, Experimental estimates …

… 2019 levels Supported by continued robust domestic spending (103% of 2019), total tourism spending stood at 103% of pre-pandemic levels over the third quarter of 2023. Of note, spending from international markets surpassed 2019 for the …

… pre-pandemic baseline While international tourism spending in Q1 2024 fell just short of pre-pandemic levels (97% of 2019), domestic tourism spending far surpassed that target (121% of 2019). Together … 2024) Tourism Spend State of the Industry Overall tourism spending continued to surpass pre-pandemic levels in Q1 2024, …

… final visits data for all markets and final topline spending by domestic and international tourists. All graphs, … Premium Tier subscribers will receive city-level visitor spending estimates via SFTP for their selected cities. This … tourism region tables, and approximately 30% of FSA-level spending not being classified into specific cities. ● SFTP …

… Expenditure Accounts (National) Annual growth in visitor spending Source: Statistics Canada, National Tourism … Source: National Business Events Pace Report Total visitor spending Source: Statistics Canada, National Tourism … by Expenditure Accounts (National) Tourism Yield Average spending per visitor Source: Statistics Canada, National …

… 2024) Tourism Spend State of the Industry Overall tourism spending continued to surpass pre-pandemic levels in Q2 2024, reaching 114% of Q2 2019 spending in unadjusted-inflation terms. This trend was driven by domestic tourism spending (123% of 2019 levels), while spending by …