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… 1082 … The UK travel market is known for its global outlook and strong … < 3 Hours Flight / 3–7 Hour Flight / 7+ Hours Flight o NON-TRAVELLER – Has not travelled a minimum of one night away in … analysis and provide insights into what drives traveller behaviour. Understanding these motivations helps to reveal …

… a global beacon for culture and authenticity, with French travellers deeply invested in seeking meaningful experiences … < 3 Hours Flight / 3–7 Hour Flight / 7+ Hours Flight o NON-TRAVELLER – Has not travelled a minimum of one night away in … analysis and provide insights into what drives traveller behaviour. Understanding these motivations helps to reveal …

… 1081 … As one of Asia’s most dynamic outbound travel markets, South Korean travellers are driven by a … < 3 Hours Flight / 3–7 Hour Flight / 7+ Hours Flight o NON-TRAVELLER – Has not travelled a minimum of one night away in … analysis and provide insights into what drives traveller behaviour. Understanding these motivations helps to reveal …

… 1080 … As one of the fastest-growing travel markets in the world, Mexican travellers are renowned … < 3 Hours Flight / 3–7 Hour Flight / 7+ Hours Flight o NON-TRAVELLER – Has not travelled a minimum of one night away in … analysis and provide insights into what drives traveller behaviour. Understanding these motivations helps to reveal …

… PROFILES Market SIZING POPULATION BREAKDOWN OUTBOUND TRAVELLERS’ BREAKDOWN Mid-haul Travellers Long-haul … or < 3 Hours Flight / 3–7 Hour Flight / 7+ Flight. o NON-TRAVELLER – Has not travelled a minimum of one night away in … analysis and provide insights into what drives traveller behaviour. Understanding these motivations helps to reveal …

… be refreshed with 2023 data in the Fall of 2024. Global Traveller Research Program Core Features ● The Global Traveller Research Program (GTRP) replaces the Global Tourism … ● The specific data points covered include: traveller behaviour, traveller planning, traveller motivators, …

… & Labrador CANADA Highlights Report 2023 Global Traveller Research Program 2 CONTENTS Canada GTRP – December … 2023 03 Study Overview: Canada Market 19 In-Province Travellers 04 Key Insights 25 Travel Intentions 05 Market Sizing 34 Indigenous Tourism Activities 08 Travel Behaviour 36 Most Recent Trip 13 Out-of-Province Travellers …

… Newfoundland & Labrador US Highlights Report 2023 Global Traveller Research Program 2 CONTENTS United States GTRP – December 2023 03 Study Overview: United States Market 15 Travel Behaviours 04 Key Insights 20 Indigenous Tourism …

… & Labrador South Korea Highlights Report 2023 Global Traveller Research Program 2 CONTENTS South Korea GTRP – … Isle Lake Alberta 03 Study Overview: South Korea Market 21 Travel Intentions to Canada 04 Key Insights 28 Seasonal … 05 Market Sizing 31 Indigenous Tourism Activities 09 Travel Behaviours 33 Trip to Canada in the Past 3 Years 16 …

… & Labrador Japan Highlights Report 2023 Global Traveller Research Program 2 CONTENTS Japan GTRP – April 2024 … Three Isle Lake Alberta 03 Study Overview: Japan Market 15 Travel Behavours 04 Key Insights 20 Indigenous Tourism … as an international destination appears low among Japanese travellers, with next 2-year immediate potential for Canada …