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Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

… past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than … to tourism is an opportunity gap of $20 billion in spending annually by 2030. But the difference between $160 … is expected to grow 4.5% per year from 2024 to 2030. Spending within Canada’s tourism industry will grow faster …

… that goes beyond traditional metrics like tourist spending and hotel occupancy. It examines how tourism affects … focused solely on volume, such as visitor numbers and spending. This awareness has driven a shift towards a … has significantly increased, alongside a notable rise in spending above 2019 levels from target audiences. Visitor …

… often seek accomplishment through physical activities, and spending on some unique and luxury experiences. We embrace … solo trips. o Our budgets are healthy, as we prioritize spending on experiences. 10OUTDOOR EXPLORERS SPEND STYLE … 25% 79 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 13% Started a …

… 21% 113 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 3% Had a child INDEX SCORE 15% Started a … or bakeries 16% KEY BEHAVIOURS Budget accommodations, spending on food experiences, may be visiting friends TRIP … on personal growth and exploring with an open mind. Spending more TRIP TYPE Couples Trip DESTINATION TYPE Urban …

… 22% 122 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 27% Started a … 23% 128 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority. 2 We have the flexibility to travel at any …

… 24% 83 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 25% Started a … move. o Outside of travel (which is a priority), we are spending on technology and ensuring we focus on growing our … 29% 100 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new job …