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The following data provides a breakdown of past travel behaviour of Canadian travellers, future travel intentions, and likely type of future trips within Canada or internationally.

The following data provides a breakdown of the preferred season (month) to travel domestically within Canada.

The following data provide a breakdown of the barriers preventing Canadian travellers from taking a vacation/holiday to their preferred destination in Canada.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

The following data provide a breakdown of the priorities most important for Canadians when planning a vacation/holiday, as well as activities in demand to do while on vacation/holiday in Canada.

The Tourism Industry Association of Canada (TIAC) Canadian Travel Insights Dashboard, built in collaboration with Destination Canada and powered by Skift, is a new initiative providing regular and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators. 

Visitor profiles and targeting tools will enable marketers, researchers, and destination and product developers to align with Canada's ideal guests and leverage the reach of Destination Canada's marketing activities.

… be refreshed with 2023 data in the Fall of 2024. Global Traveller Research Program Core Features ● The Global Traveller Research Program (GTRP) replaces the Global Tourism … ● The specific data points covered include: traveller behaviour, traveller planning, traveller motivators, …

… Total CANADA vs. High Value Guest Audience 2023 Global Traveller Research Program 2 Canada GTRP – December 2023 … Country Alberta Table of Contents Study Overview 3 Travel Outlook 4 Out-of-Province Travel 8 In-Province Travel … are split into two groups based on their travel behaviour: • Domestic Out-of-Province Travellers: Canadian …

… Total Germany vs. High Value Guest Audience 2023 Global Traveller Research Program 2 Germany GTRP – December 2023 … Indicators 10 Market Outlook 13 Canada vs. Competitors 18 Travel Intentions to Canada 38 Travel Behaviours 43 Seasonal Travel 53 Indigenous Tourism 63 …