The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.

Canada's Q4 2023 tourism saw strong recovery: total spend exceeded pre-pandemic levels (108% of 2019), led by domestic tourism (110%) and recovering international spend (103%). International visitation reached 83% of 2019 levels, with sustained interest in Canada. While tourism employment and business activity lag slightly, air connectivity and hotel occupancy show robust recovery.

Canada's Q3 2023 tourism saw international spending surpass 2019 levels (105%) for the first time, contributing to overall spending reaching 103% of pre-pandemic figures. Canada remains a top destination for US travelers. While air connectivity and hotel occupancy are recovering, the tourism labor force (2.5% below 2019) and active businesses (2.3% fewer) still lag. Domestic sentiment is positive, but international arrivals are at 81% of 2019 levels.

Canada's Q1 2024 tourism saw total spend exceed pre-pandemic levels (115% of 2019), driven by strong domestic spending (121%). International visitation reached 96% of 2019 levels (US 97%, non-US 92%). Canada is a top destination for Americans' next flight vacation and ranked top 3 in key markets like the UK, France, Germany, and Australia, highlighting its robust recovery and appeal.

Canada recorded 979K overnight arrivals in February 2024, a 19% increase from 2023. The US contributed 659K (+15%), primarily via land. Significant growth was seen from China (+157%), Japan (+44%), South Korea (+35%), and Mexico (+32%). Air travel was the main mode for non-US visitors, while land travel dominated for US arrivals.

Canada recorded 771K overnight arrivals in January 2024, up 9% from 2023. The US was the main source (506K, +6%). Mexico saw a 25% increase, and China a substantial 73% rise. Air travel grew significantly for both US (+13%) and other international visitors (+16%), while US land arrivals increased by 1%.