Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Canada's tourism sector is recovering strongly, with spending surpassing pre-COVID levels in 2023. However, capacity constraints (accommodation, workforce, air access) limit its full potential. A "transformational path" is proposed to unlock an additional $20 billion annually by 2030, reaching $160 billion, through strategic shifts in demand and addressing supply issues. This transformation aims for significant economic benefits and sustainable growth.

Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

Canada's 2026-2035 Tourism Outlook forecasts robust growth, with revenue reaching $160B by 2028 and $216.3B by 2035 (67% increase). This high-growth, tariff-free export sector outperforms the broader economy (5.3% vs 3.7% annual growth), contributing 9-10% ($27-30B) to Canada's non-US export goal. Leveraging its strong global brand, Canada aims to boost domestic travel, attract high-yield US visitors, and accelerate growth from overseas markets.

The Canadian Tourism Data Collective's July 2024 release notes detail a national platform for tourism insights. It introduces new products like the Wealth & Wellbeing Index (preview) and Tourism Performance Indicators, alongside updates to Tourism Outlook and TourismScapes, and the Global Traveller Research Program. The platform aims to provide accessible data for informed decision-making and collaboration, with a focus on user experience and accessibility.

The Canadian Tourism Data Collective (CTDC) is a new national platform offering centralized, accessible data and actionable insights for Canada's tourism industry. It facilitates seamless data access and sharing, bridging intelligence gaps for enhanced collaboration and informed decision-making. The platform includes tools like Tourism Outlook, TourismScapes, Global Traveller Research, Canadian Travel Insights, Wealth & Wellbeing Index, and Tourism Performance Indicators, with ongoing updates and enhancements.

The May 2025 Canadian Tourism Data Collective Release Notes detail updates to its centralized platform for tourism insights. Enhancements include a redesigned website, new Experience Subindex, expanded TourismScapes asset layers and business size insights, finalized 2024 LASR estimates with ML-powered forecasts, a new Traveller Segmentation guide, and the 2025-2030 Tourism Outlook. It also notes known issues and future plans.

The Canadian Tourism Data Collective Release Notes (Dec 2024) detail a national platform for tourism insights. Key updates include an upcoming AI-enabled Advanced Search (early 2025) and a new, publicly available Traveller Segmentation Program with interactive quizzes and profiles. Future enhancements involve updates to the Tourism Outlook and Wealth & Wellbeing Index, plus TourismScapes data refreshes. Users are encouraged to provide feedback.

The Canadian Tourism Data Collective's September 2024 release enhances its centralized platform with a new Knowledge Centre, improved data filtering, and French content. It updates the Tourism Outlook, introduces City Estimates CSV for Lodging Aligned Spend Reporting (LASR) with future predictive analytics, and launches the Global Traveller Research Program (GTRP). A preview of the Wealth & Wellbeing Index's Employment page is also included, alongside ongoing maintenance for Tourism Performance Indicators.

The Canadian Tourism Data Collective Release Notes (May 2026) introduce updates to its centralized platform for tourism insights. New features include the Tourism Outlook 2026-2035, an updated ICAF page, the 2025 Market Signals Report, and 2025 GTRP Highlight Reports. Enhancements to the Traveller Twin tool include improved prompts, media profile data integration, and a new landing page, all designed to aid tourism planning and decision-making.