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Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.

Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel.