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Explore the impact and evolution of Canada's tourism industry with financial insights from Tourism Investment, Business Vitality, and Diversity, and profitability with Tourism Yield.

Explore the evolution and expansion of job opportunities within the tourism sector in Canada and examine the factors that make the industry appealing to potential employees.

Canadian Travel Insights: The following data provide a breakdown of both the important sources/media inspiring Canadian travellers, as well as those sources/media used for trip planning purposes. Additionally, data on key issues related to the Canadian economy and impact on travel planning are provided.

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

The Canadian Tourism Data Collective is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.