- Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
  
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  Explore the data
- Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.
  
  Explore the data
- Use insight-rich data to make informed decisions for growing Canada’s tourism industry. Access market intelligence, industry analysis, and the latest reports on Canadian tourism activity and performance.
  
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- Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
  
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  Employment
  
  Summary
  
  Environment
  
  Economy
- Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.
  
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- Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets.
  
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- Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
  
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- Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.
  
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  Traveller Barriers
  
  Traveller Behaviour
  
  Traveller Motivators
  
  Traveller Planning
  
  Seasonality

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Traveller intelligence from top visitor markets

Global Traveller Research Program (GTRP)

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Global Traveller Research Program

Gain a deep understanding of global markets

The Global Traveller Research Program (GTRP) replaces the Global Tourism Watch (GTW). The GTRP provides traveller intelligence from Destination Canada’s top target markets. The GTRP enables tourism stakeholders and decision makers to better understand the sentiment around travelling to Canada, gain insight into global traveller attitudes, behaviours, and drivers, and evaluate unique selling points for Canadian tourism.

Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.

Highlights Reports