Fueling Canada's hosting economy
The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing tourism data. The Data Collective harnesses the power of data, research, and insights (and that’s a lot of power!) and shares information in an accessible and secure environment that encourages collaboration and conversation across and beyond the tourism ecosystem.
Here’s How It Works
Tourism Performance Indicators
Designed for industry stakeholders and Canadians who want to understand the current state of Canada’s tourism industry, explore the latest data and recent trends on tourism visitation and revenue.
Source: Statistics Canada, Table 24-10-0055-01
Total overnight arrivals
year-to-date (Dec. 2024)
Year-over-Year growth
year-to-date (Dec. 2024)
Proportion of 2019 levels
year-to-date (Dec. 2024)
Total tourism revenue
year-to-date (Q3 2024)
111% proportion of 2019 levels
+3% year-over-year growth
Domestic tourism revenue
year-to-date (Q3 2024)
116% proportion of 2019 levels
+2% year-over-year growth
International tourism revenue
year-to-date (Q3 2024)
97% proportion of 2019 levels
+6% year-over-year growth
Source: Statistics Canada, National Tourism Indicators
Data and Insights On Demand
Anticipate future tourism spending and activity based on global and domestic travel trends. Plan strategically and with confidence, aligning tourism activities with forecast travel patterns.
Tourism Outlook
Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
Examine the value and impact of tourism in communities across Canada with destination-focused insights that drill deep into tourism spending by region.
Wealth & Wellbeing Index - Preview
Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
Discover what motivates people to travel, explore factors influencing travel behaviours, and learn about travellers' perceptions of Canada as a destination through in-depth, timely visitor data from Destination Canada’s key markets.
Global Traveller Research Program (GTRP)
Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets.
Traveller Segmentation Program
Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
Global Traveller Research Program (GTRP)
Develop place-specific marketing strategies and make informed strategic decisions with traveller intelligence from Destination Canada's target markets.
Traveller Segmentation Program
Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
Tourism Outlook
Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
Tourism Performance Indicators
Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.
TourismScapes
Scale and plan your tourism efforts using geospatial data that provides insights into local hosting economies.
Wealth & Wellbeing Index - Preview
Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
Tourism's Wealth & Wellbeing Index
This report introduces the Wealth & Wellbeing Index and provides an overview of how the tourism sector is performing across six key sub-indices.
Quarterly Tourism Snapshot
Quarterly Tourism Snapshot - Q3 2024, an ongoing monitor of the performance of Canada's tourism sector.
Year-in-Review Overnight Arrivals
Annual research infographic summarizing annual data on international overnight arrivals to Canada in 2024.
Monthly Overnight Arrivals
Monthly research infographic summarizing the latest data on international overnight arrivals to Canada in December 2024.
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