Discovering your ideal guests.
Leverage advanced tools designed to enhance your ability to identify the ideal guests for your Canadian tourism business or destination. Understanding who your visitors are allows you to refine your product and marketing strategy for greater impact. Integrate these tools into your research efforts or explore them directly within the Canadian Tourism Data Collective.
Traveller Quiz
Travel is an intensely personal experience for everyone. Our Traveller Quiz gets to the heart of what makes a traveller tick with thoughtful questions. At the end of the quiz, you’ll see your travel profile along with experiences, motivators, and destinations paired to your preferences.
Destination Quiz
Use our Destination Quiz to identify the traveller segments most likely to be drawn to your destination or tourism business's current offerings. Confidently plan your product or marketing mix by understanding which experiences, accommodations, and motivators resonate with your audience. Explore opportunities to attract new traveller segments with information about which segments align with Destination Canada's national travel strategy.
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