Skip to main content
White water rafting
New, In-Depth Visitor Insights

Traveller Segmentation Program

Unlock the Power of Visitor Insights

Discover what motivates, inspires, and drives travellers with the Traveller Segmentation Program, a powerful tool designed to empower and unite Canada's tourism industry. By unlocking deeper insights into visitor behaviours and preferences, this program enables more meaningful, targeted, and impactful marketing and destination management strategies.

The Traveller Segmentation Program video thumbnail