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- Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
  
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  Explore the data
- Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.
  
  Explore the data
- Use insight-rich data to make informed decisions for growing Canada’s tourism industry. Access market intelligence, industry analysis, and the latest reports on Canadian tourism activity and performance.
  
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- Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
  
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  Report
  
  Summary
  
  Economy
  
  Employment
  
  Enablement
  
  Engagement
  
  Environment
- Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.
  
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  Explore the data
- Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets.
  
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- Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
  
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  Segment Identification Tools
  
  Training Tools
  
  Visitor Profile & Insights
- Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.
  
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  Traveller Barriers
  
  Traveller Behaviour
  
  Traveller Motivators
  
  Traveller Planning
  
  Seasonality

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The Traveller Segmentation Program by Destination Canada

13/03/2025

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The Traveller Segmentation Program by Destination Canada

13/03/2025

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Cultural Seekers - 10Mbps.mp4

13/03/2025

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Outdoor Explorers - 10Mbps.mp4

13/03/2025

Watch

Purpose-driven Families - 10Mbps.mp4

13/03/2025

Watch

Refined Globetrotters - 10Mbps.mp4

13/03/2025

Watch

Segmentation Summary Deck_BIL.pdf

28/11/2024

Download

FR_DC Segmentation Profile_CN.pdf

28/11/2024

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FR_DC Segmentation Profile_DE.pdf

28/11/2024

Download

FR_DC Segmentation Profile_FR.pdf

28/11/2024

Download

FR_DC Segmentation Profile_JP.pdf

28/11/2024

Download

FR_DC Segmentation Profile_MX.pdf

28/11/2024

Download