- Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
  
  Learn more
  
  Explore the data
- Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.
  
  Explore the data
- Use insight-rich data to make informed decisions for growing Canada’s tourism industry. Access market intelligence, industry analysis, and the latest reports on Canadian tourism activity and performance.
  
  Learn more
- Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
  
  Learn more
  
  Report
  
  Employment
  
  Summary
  
  Environment
  
  Economy
- Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.
  
  Learn more
  
  Explore the data
- Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets.
  
  Learn more
- Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
  
  Learn more
  
  Segment Identification Tools
  
  Training Tools
  
  Visitor Profile & Insights
- Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.
  
  Learn more
  
  Traveller Barriers
  
  Traveller Behaviour
  
  Traveller Motivators
  
  Traveller Planning
  
  Seasonality

Knowledge Centre

Filter by Title

71 Resources available

Sort

Overnight Arrivals Infographic - October 2024

08/01/2025

Download

Wealth and Wellbeing Index Report

12/12/2024

Download

The Wealth & Wellbeing Index | L’indice de prospérité et de bien-être

19/01/2025

Watch

Data Collective December Release Notes

12/12/2024

Download

Le Programme de segmentation des voyageurs de Destination Canada

19/01/2025

Watch

The Traveller Segmentation Program by Destination Canada

19/01/2025

Watch

The Traveller Segmentation Program by Destination Canada

19/01/2025

Watch

The Traveller Segmentation Program by Destination Canada

19/01/2025

Watch

Cultural Seekers - 10Mbps.mp4

19/01/2025

Watch

Outdoor Explorers - 10Mbps.mp4

19/01/2025

Watch

Purpose-driven Families - 10Mbps.mp4

19/01/2025

Watch

Refined Globetrotters - 10Mbps.mp4

19/01/2025

Watch